No one prints email anymore. Use shorter email signatures.

No one prints email anymore! Or, if they do it isn’t because they need ten additional lines of clutter giving them the same information over and over again.

I realized the other day that my email signature was taking up about ten lines of text. This is ugly and stupidly inefficient. I solved this problem by creating hyperlinks that tell people everything they need to know or point them where to find it out.

Screen Shot 2013-07-12 at 1.00.27 PM

 

There is no reason why the link to my ssrn working papers has to say “http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=461043” it just needs to point there.
An easy way to do this is by creating the links in a draft email. Screen Shot 2013-07-12 at 1.08.55 PM

Then cut and paste that into your email signature and format according to taste.